02 / EXPERTISE
Search is changing. The fundamentals still matter.
I connect technical rigor, content clarity and performance data with how people discover information now.
01 / Organic search
Technical audits, indexing reviews, keyword research, intent mapping, metadata, internal linking, site architecture and search enhancements.
02 / AI-search visibility
AEO and GEO focus on making content easier for answer engines and generative search experiences to understand. I develop recommendations around structured content, FAQ opportunities, entity clarity and conversational search, including Google AI Overviews.
03 / Content & local
Content roadmaps, editorial planning, service-area strategy, multi-location optimization, Google Business Profile and competitive analysis.
04 / Analytics & performance
GA4, Search Console and campaign data help me diagnose issues, identify growth opportunities, report clearly and adjust strategy. I also support paid search and conversion-focused planning.
WEB DESIGN / DIGITAL CREATIVE
I design and build responsive WordPress and WooCommerce sites, including navigation, forms, account workflows and gated content. My work also extends to DNS and SSL coordination, plugin cleanup, testing, user-flow QA, troubleshooting, SEO integration, launch readiness and client handoff.
Tools of the practice
Google Analytics 4 · Google Search Console · Looker Studio · Google Ads · Semrush · Ahrefs · Screaming Frog · Lighthouse · WordPress · WooCommerce · Jasper · Copilot · ChatGPT · Salesforce · Wrike · Monday.com