WEB DESIGN · WORDPRESS · SEO
Designer’s Patio
Website redesign and WordPress development for a Dallas luxury outdoor furniture showroom, including trade-account functionality, SEO, analytics, and reporting.
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The challenge
Designer’s Patio needed a digital experience that better reflected its position as a Dallas luxury outdoor furniture showroom serving design professionals. The site had to make the brand feel elevated while giving trade customers a practical path to accounts, catalogs and pricing.
The strategy
I rethought the site architecture and redesigned the experience around the showroom’s high-end positioning and trade-focused customer journey. The responsive design pairs a more refined visual language with clearer paths to explore collections, visit the showroom and request trade access.
Work completed
The engagement covered website strategy, UX/UI design, a WordPress rebuild, WooCommerce functionality, trade-account registration, gated catalogs and price lists, SEO foundations, analytics setup and launch support. Reporting work included Google Analytics 4, Google Search Console and Looker Studio.
Tools used
WordPress · WooCommerce · Google Analytics 4 · Google Search Console · Looker Studio
Results
The completed website brings the showroom’s premium identity and practical trade workflows into one cohesive experience. Its new structure supports discoverability, customer access and ongoing measurement without presenting unverified performance claims.
Key takeaways
A strong client website has to do more than look polished. The design, content structure, commerce features and measurement foundation need to work together for both the brand and the people using it.